Out of bare curiosity, because I have been talking about it, I google ‘New Moon movie Volvo’ and in 0.18 seconds Google tells me there are about 78,600 results. Gosh! About ‘Edward’s Volvo’ are 1,080,000. Amazing! This is just an example. The amount of information moved by a movie, a detail in a movie. How important fandom could become. In this easy-and-quickly-informed moment of our times, virtual fan gathering is a force. The strong response of people regarding details impresses me, makes me wonder, makes me think. The color of a Volvo could virtually start a war!